What convinced you to apply for the fellowship?
My dream of opening a café in the future. I was putting it off to focus on my career right now, but when I learned about the program I thought “this is the push I need”. My vision for my café revolves around refined Mexican food. At the same time, my business will work to reduce food insecurity. We may partner with food banks such as City Harvest and collaborate with other restaurants to build support for community needs and make food accessible, especially in emergencies.

What were the most valuable aspect of the program?
In the finance section, I learned how to align my vison for my café with realistic business goals, setting expectations for profitability and the time it could take to become profitable.

With program mentor Valerie Wilson, a Public Relations pro, I learned how to identify my target market and how to incorporate marketing metrics to assure my business is successful. Valerie taught me to build stories that are purposeful and that reflect my business’ unique character.

What did you learn that most surprised you?
How different meal kits are from regular restaurant production. Every aspect of my Beard Box meal kit had to be thought out, from the components of my dishes to the size of the jars, to production and packaging. While working at Great Performances, I learned that just because it comes from a box doesn’t mean you cut corners, you have to be very thoughtful and intentional when it comes to building a meal kit. My menu included handmade tetelas, which are a type of folded and stuffed tortilla. We made two versions, one filled with wild mushrooms and the other filled with Oaxaca cheese and zucchini. They needed to be carefully assembled by hand and in a way that made them easy for customers to heat and eat at home, with all the flavor and texture intact.

How did the program influence the direction of your culinary career and the possibilities you see ahead?
The fellowship allowed me to explore and envision what my café would look like and what recipes I would create for it. It encouraged me to take a deep dive into where I come from, the stories behind my favorite dishes and where I see them in my dream café. I’ll be using flavors from my childhood, such as my guajillo salsa. There will be the colors and spices that I grew up with, using food to bring a piece of my home in Mexico here to my café.

Tell us about the next steps in your career?
My plan is to open my café in seven years. Now I am actively building my business plan, researching concepts, restaurant architecture and locations.

What was your favorite aspect of the fellowship?
Meeting other fellows and learning from them! I loved learning about their journeys and about their experience in the industry. I especially loved when we all got together to cook at Great Performances for the JBF awards box back in August.

What was the most challenging aspect of the fellowship?
On the very same day that I started the fellowship, I also started a new job as a Human Resources Manager at Union Square Hospitality. It was hard to balance both. I had to ask for help and lean on my support system to 1. Get the most out of the program 2. Learn the ropes of my new position 3. And remember to have fun while achieving 1 and 2.

What is the most valuable skill or lesson learned that you will take away from your fellowship?
The most valuable lesson I learned from my fellowship was always hire a real estate attorney before signing a lease. With things constantly changing, you need to make sure you protect your business in ALL aspects.